Beechcrest identity

A new identity was created for a high-end property development in the heart of Buckinghamshire, reflecting the county’s heritage and environment. We decided to combine the word “beech,” which represents the trees native to the area, with our research on county crests. One crest that stood out was the Bucks crest, symbolizing the county’s rich heritage. As a result, we blended both heritage and nature into the name “Beechcrest.” The completed identity was applied across various touchpoints in both print and digital formats to support the sales team.