Coutts

Coutts Activation Branding
Coutts, sponsored Sir Ben Ainslie and his team in their quest to bring the America’s Cup home to Britain, the oldest international sporting trophy. Our initial thoughts focused on highlighting the team’s entrepreneurial spirit, which led us to develop a concept inspired by the spirit and power of the sea that Ben Ainslie and his team would face. The final creative was showcased on the Coutts building in London, and, as you can imagine, we felt immense pride in this achievement.