The Curator

The Restaurant Group had a name but lacked a brand story or identity, so we guided them on a journey to discover their brand. The Curator was established as a gin distillery based at Heathrow Airport, catering to travelers. This inspired us to create a character who would represent the brand—a myth with a strong narrative that could be woven into all touchpoints. Thus, The Curator emerged: a charismatic and charming character who travels the globe in search of new flavors for our distillery. The new branding was applied across various print and digital touchpoints.