Ben Sherman denim fit guides

Denim fit guides were created for in-store use in the form of ‘fit blocks, guides and shelf talkers’. These were created with sheets of plywood and the centre piece was coloured in the Ben Sherman orange. The final design features silhouettes of actual denim cuts, complemented by typography, providing an accurate representation of fit and style. Sizes: 113mm wide x 210mm high (approx. 30mm thick)